Herrera y Asociados Offices - Valencia

DOBLEESE Space & Branding 设计了 ​​Herrera y Asociados 的办公室，以反映保险经纪公司对西班牙巴伦西亚客户的坚定承诺。 当我们谈到 Herrera y Asociados 时，我们指的是一家拥有超过 75 年经验的著名保险经纪公司。一家具有显着家族特征和对客户坚定承诺的公司，基于四个基本支柱：信任、安全、严谨和亲密。这些功能为这个全面升级项目定下了方向。 在分析了他们的企业形象并采访了该物业后，我们发现了 Herrera y Asociados 对设计和艺术的极大兴趣，这几乎是一个标志，不容忽视。 这就是我们面临的巨大挑战：能够捕捉到优雅、精致和艺术激情，能够给参观其总部的任何幸运者留下深刻印象和压倒一切。这一切，都笼罩在一种温暖而亲近的氛围中，这与我们传统冷酷的保险经纪人的集体形象相去甚远。这就是为什么该项目的灵感来自皮特·蒙德里安 (Piet Mondrian) 的新造型主义艺术作品。 公司的持续发展需要新的功能需求。因此，新的空间被添加到现有的项目中，例如会议室、灵活的房间——这些日子如此蓬勃发展——、一间办公室……所有这些，都伴随着一个宽敞明亮的工作区。新发行版以流畅和谐的方式收集了所有这些功能。由于这个地方的立面长度很短，设计力求充分利用自然光的进入。为此，在办公室、工作区和会议室的划界中，使用了可渗透的屏风和新造型主义灵感的格子，使场所具有很大的亮度。 同样，人工照明也受到了详细的研究。每个空间都让客户和员工沉浸在轻松而温馨的氛围中。目标是避免没有个性的冷酷工作场所；相反，重点是创造一个舒适和谐的空间，这肯定会影响性能。 漆钢、有色玻璃、木材和特殊纺织品等材料的使用为空间营造了优雅和精致的氛围。两种类型的地板不仅增加了独特的触感，而且还划分了程序。 虽然在办公室的常见用途中选择了复合地板，但在工作区域，纺织地板提供了额外的声学舒适度。使用的颜色范围介于灰褐色和黑色之间：这是优雅和温暖的交汇点。就其本身而言，颜色注释由企业颜色朱红色设置，代表在该行业具有如此相关性的公司的性格和个性。具有蒙德里安风格特色的隔断网格和业主的艺术作品伴随着我们的体验，在某些时刻，让我们想起了美术馆。

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DOBLEESE Space & Branding designed the offices of Herrera y Asociados to reflect the insurance brokerage’s strong commitment to their clients in Valencia, Spain. When we speak of Herrera y Asociados we refer to a prestigious Insurance Brokerage with more than 75 years of experience. A company with a marked family character and a strong commitment to its clients, based on four fundamental pillars: Trust, security, rigor and closeness. These features have set the course for this comprehensive upgrade project. After analysing their corporate image and after different interviews with the property, we discovered the great interest in design and art that Herrera y Asociados has, practically a hallmark, something impossible to ignore. That was the great challenge we faced: to be able to capture the elegance, sophistication and that artistic passion capable of impressing and overwhelming any lucky person who visits its headquarters. All this, wrapped in a warm and close atmosphere that is far from the collective image that we have of traditional and cold Insurance Brokers. That’s why the project inspiration comes from Piet Mondrian’s neoplasticist pieces of art. The continued growth of the company demanded new functional needs. Thus, new spaces are added to the existing program, such as a boardroom, agile rooms -that are so booming these days-, an office… all of this, accompanied by a spacious and bright work area. The new distribution collects all these functions in a fluid and harmonious way. As the place has a short facade length, the design seeks to make the most of the entry of natural light. For this, in the delimitation of offices, work areas and meeting rooms, permeable screens and lattices of neoplasticist inspiration have been used, giving the premises a great luminosity. In the same way, artificial lighting has been subjected to a detailed study. Each of the spaces envelops clients and workers in a relaxing and welcoming atmosphere. The goal is to avoid a cold workplace without personality; on the contrary, the focus is to create a space designed for comfort and harmony, something that, definitely, affects performance. The use of materials such as lacquered steel, tinted glass, woods and special textiles provides the space with elegance and sophistication. Two types of flooring not only add a distinctive touch, but also zone the program. While in the common uses of the offices a laminate floor has been chosen, in the work areas the textile floor provides an extra acoustic comfort. The colour range used navigates between taupe greys and black: this is where elegance and warmth converge. For its part, the colour notes are set by vermilion, the corporate colour, representing the character and personality of a company with such relevance in the sector. The partition grid so characteristic of the Mondrian style and the owner’s pieces of art accompany us in an experience that, at certain moments, reminds us of an art gallery.

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