Design Management: Strategic Planning for Cohesive Product and Brand Design

综合创意活动的战略规划包括资源管理、时间表和目标以及评估产品和品牌设计 DNA。战略规划是确保一致的品牌形象和专注的鞋类设计的第一步。 在进行任何创意设计活动之前，重要的是要概述和确定适当的品牌和产品策略。 Directive Collective 使用以产品和品牌为中心的技术来指导整个产品设计过程。与客户合作，首先确定项目、系列或品牌的战略目标，我们指导战略规划，以确保产品简介、品牌信息和相关目标/目标步入正轨。通过制定与产品或品牌设计活动相关的独特战略计划，我们可以确保跨类别、媒体和产品传达和执行具有凝聚力的信息。 在进行任何创意设计活动之前，重要的是要概述和确定适当的品牌和产品策略。 Directive Collective 使用以产品和品牌为中心的技术来指导整个产品设计过程。 与客户合作，首先确定项目、系列或品牌的战略目标，我们指导战略规划，以确保产品简介、品牌信息和相关目标/目标步入正轨。 通过制定与产品或品牌设计活动相关的独特战略计划，我们可以确保跨类别、媒体和产品传达和执行具有凝聚力的信息。

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Design Management is a critical aspect of strategic planning in the creative industry, encompassing the management of resources, schedules, and targets, as well as the assessment of Product and Brand Design DNA. It is the first step in ensuring a consistent, branded image and focused footwear design. Before any creative design activities, it is important to outline and determine an appropriate brand and product strategy. The Directive Collective uses product and brand-focused techniques to guide the entire product design process. Working with the client to first determine the strategic goals of a project, collection or brand, we guide strategic planning to ensure that product briefs, brand messages and related goals/targets are on track. Through the development of a unique strategic plan in connection with product or brand design activities, we can ensure that a cohesive message is communicated and executed across categories, media and product. This strategic planning is essential for maintaining a consistent brand image and ensuring that the design process aligns with the overall business objectives.

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