欧泽深圳店

自由流淌．虚实境域 With New Thinking and More Possibilities

下载原图

原图尺寸 1920x1440 JPG

JPG格式欧泽深圳店案例图-原图尺寸1920x1440(2)

500万设计案例库

2亿案例高清大图

案例套图，一键下载

登录搜索更多设计案例

当代门窗－从少即是多到自由空间的流动性 门窗，是建筑的最基础构件，位处空间内与外的中介区域，其出现可溯源至古罗马时期，具有悠长的发展历史。时至今日，伴随时代进步与科技发展，门窗的应用也不仅局限于传统认知的出入孔道、通风、采光等功能性，而被赋予不同的时代与空间意义。反映在以门窗为主要销售商品的门窗制作展售公司，除了在线下展售空间完整介绍产品性能与特质外，如何藉由新形态的店铺场景规划导入崭新消售思维与体验，同时将现代主义建筑Less is more的极简美学与功能取向理念，转换到今日Free is more强调空间的自由度与流通性，成为我们设计思考的核心。团队调整品牌初始以极简为表象的简约风格，转向自由平面及轴向转移的手法，使室内出现更多不可预期性，进而表达Free is more的空间形态。 Contemporary Windows and Doors: The thinking from “Less is more” to “Free is more” Windows and doors are the fundamental elements of architecture, which act as intermediaries between interior and exterior spaces. Windows and doors can trace their development back to the ancient Roman period with a long history. Nowadays, with the advance of science and technology, the application of windows and doors is no longer limited to the traditional functions of access, ventilation, and lighting, and endowed with meanings in time and spatial. In this retail, the feature introduction is undoubtedly essential. Additionally, the modern thinking and experience delivered throughout next-gen stores became the core concern, to transform the modernism architecture concept “Less is more” that focused on minimalist and functionalities. The contemporary spirit “Free is more” emphasizes freedom and transparency of space. In this project, the design team continued with the brand’s minimalist style, implemented the free planning and axial shifting to set aside undefined spaces, ended up with a spatial true to “Free is more”.

原图尺寸 1920x1440 JPG

登录查看原图

JPG格式欧泽深圳店案例图-原图尺寸1920x1440(4)

鉴往知来－从过往经验中探寻未来可能 本案是团队在品牌系统化思维（5I系统）下的实体店铺设计实践，这样的系统化思维是四年来与品牌长期合作下发展而来。设计上在延续过去以当代简约手法营造的品牌风格之余，特别改善过去线下店铺内部封闭的空间配置布局，强化与外界的互动性，创造多元的场域使用模式，建构自由度与流动性以回应Free is more追求自由空间的企业精神。此外在场景与软装规划上，藉由增设多媒体互动与设计师系列产品展示区，寻求硬件、产品与软装的制作提升，并将过去与品牌共同合作策展、展会、课程分享、产品设计等经历的文化元素运用其中，让它们成为摆设的一部份，借此回应品牌从过去的基础上探索未来的企图。 Macroscopic Vision: Exploring the future on a solid foundation​​​​​​​ This retail store was a physical practice under the systematic branding theory (5I system), the resulting from four-year cooperation between enterprise and design team. The design improved the enclosed layout while further extended the brand's style of contemporary simplicity. Such planning successfully strengthened the interactive to exterior space and created various possibilities, thus deepening the freedom of usage and response to the enterprise spirit. Meanwhile, on the planning of interior design and decorations, a multi-media interaction area and designer product showroom were set to enhance the image of products and optional equipment. Cultural elements including their past exhibitions, workshops, and design solutions also been a part of interior decoration, echoed the brand’s vision to explore the future based on a solid fundament.

原图尺寸 1920x1440 JPG

登录查看原图

JPG格式欧泽深圳店案例图-原图尺寸1920x1440(6)

空间设计－差异性建构的品牌空间自明性 矩形基地范围内，延续线下店以黑白灰三原色为主调结合水磨石、金属板与天然石材的精准混搭，打造品牌特有的当代质感。空间配置规划上则以内退的斜向轴线与虚化的模糊边界，打破既有格局框架，并创造明确的使用分区，在强化空间穿透感的同时亦增加人与人互动的机会。此外，团队还特别将现有门窗产品融入墙面设计，以打破传统展示隔间对门窗尺寸的宽度限制，并顺应斜向空间的开放布局将活动沙龙区置于整体区域核心，植栽造景及空间留白围绕其中，未来可配合设计师交流、新产品发布展售等多重功能，进而打造品牌不只是传统建材贩售，更在乎参访者能在此透过学习、交流产生互动。在团队以模糊边界、融入展品与留白场域等不同设计手法，结合开放式的空间规划下，一个着重交流、分享的实体店铺被赋予不同意义，并创造属于品牌商业空间特有的差异性。 Space Design: The brand spaces' self-explanatory constructed with differentiations​​​​​​​ Within the rectangular building lot, the tricolors' tone of black, white, and gray integrated with terrazzo, metal plates, and stones to build their unique yet contemporary characteristic. The overall space was designed with a retreated tilted layout and fuzzy boundaries, breaking the existing framework, creating clear zoning, and strengthening the sense of transparency while increasing interactive opportunities. Finally, designers incorporated those window and door products into walls, spun the width limitation of the traditional showroom. The salon area complied with the tilted layout at the central position, surrounded by planting and blank spaces for events including gatherings and exhibitions.​​​​​​​ Such design thinking made space far beyond business mere function but look for the learning and communication among visitors. With those insights and open space planning, a retail store emphasizing interacting and sharing was born to promote the brand’s commercial spaces’ unique differentiation.

原图尺寸 1400x1050 JPG

登录查看原图

JPG格式欧泽深圳店案例图-原图尺寸1400x1050(8)