老＋活・LIVE IT UP

「我可以梦想」系列海报创作 「老」是经由「时间堆垒出来」的价值，透过设计展现老的自信、经验、活力、诙谐及热情，在快速迈入高龄化的现代社会，传达与众不同的高龄生活态度，并促进更多隔代对话。高龄不是负担，反而可以展开各式生活的梦想提案；老是各种丰富的总和、百般人生的堆叠，老将是令人羡慕的精彩。 IF I CAN BE......：“Gracefully surrendering the things of youth but never trade away the fun. “Being old” denotes value that is “amassed with time.” By expressing the confidence, experience, vitality, humor and passion as seen in being old in this design festival, the objective is to promote further cross-generation dialogues and deliver a senior life attitude as an alternative from the norm in this contemporary society that is rapidly aging. Aging is not a burden but an initiation for all kinds of life dreams to take flight. Being old is about embracing the sum of all richness, all accumulations in life, and being old will be the enviable splendor.

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GRAPHIC, 2017-2018 AD | CHIEHHUI LIN CD | CHIAYING WANG D | CHIEHHUI LIN,CHIAYING WANG P | 无二创意 设计x摄影 COPY | CHIEHHUI LIN,CHIAYING WANG,徐琨成