Zara Woman Women's Fragrance Packaging Redesign

扎拉女人 女性香水包装。 扎拉 (Inditex) - 2015 Zara 联系我们重新设计他们的“畅销”女性香水系列。简报要求新设计是前一个设计的演变，目的是让客户继续认可该系列。他们要求我们专注于瓶子和盖子，并对盒子做很少的改动。 以前，瓶子采用立方体设计，边缘非常明显，类似于其他设计，这在香水市场已经司空见惯。盖子是圆柱形的。我们开始研究方形，但也在寻找赋予它个性的“东西”。我们修圆了边缘，巧妙地弯曲了表面，我们在瓶肩和瓶盖之间创建了一个过渡连接，使其看起来像是玻璃的无缝延续。我们还给帽子一个方形圆形。 结果是比以前的设计更女性化和更光滑的外观，由于其额外的重量，它也传递了更多的质量。共有七种香水，分为两组。一组带有透明玻璃和黑色帽子。另一组包含更复杂的变体，有黑色、红色或白色的有色玻璃。 要以西班牙语阅读此项目，请访问/Información sobre este proyecto en español en el siguiente 链接： ​​​​​​​​​

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Zara Woman, a renowned brand, tasked us with redesigning their popular women's fragrance line. The goal was to maintain customer recognition while evolving the design. We focused on the bottle and cap, making minimal changes to the box. The original bottle had a cubic design with pronounced edges, common in the fragrance market. We aimed for a more feminine and smoother look, rounding edges and curving faces. We also created a seamless join between the bottle and cap, and gave the cap a square rounded shape. The result is a more feminine and smoother appearance, with a more sophisticated look due to its extra weight. There are seven fragrances in total, divided into two groups: one with clear glass and black caps, and the other with tinted glass in black, red, or white.

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